Medicare Advantage is a growing market and an attractive opportunity for payers to offer quality plans to older beneficiaries. Competition is increasing in the MA environment, and beneficiaries have more options than ever to meet their coverage needs.
With more choice comes higher rates of disenrollment as members select the most valuable plans for their particular situations.
Medicare Advantage members have an opportunity to switch Medicare Advantage plans, or outright disenroll from all MA offerings, during the annual Medicare Advantage disenrollment period (MADP). The MADP takes place between January and February and allows a beneficiary to leave MA plans or enroll in a Part A or B plan.