As plans prepare for Open Enrollment (OE), it’s critical to understand what beneficiaries need as these Medicare Advantage (MA) plans look to recruit new and retain existing beneficiaries. It’s also critical for plans to understand historical data in specific regions to make appropriate expansion decisions. In this blog, we will provide insight into areas that appear to be underserved by MA, areas where MA penetration is trending down, and areas actively growing. These insights will give you a high-level understanding of potential factors to consider when thinking about expansion. Let’s begin by looking at the MA Enrollment trends from last year’s OE period.